some favorite shows at our house are “shark tank” & ”the profit”. do you watch shark tank? each segment starts out about the same...the owner or employee pitches the brand and product to the sharks, the sharks are impressed and want to know more, trying out the product, etc. then comes the moment of truth...the sharks ask how many have been sold. this is where the sharks determine if the product has “proof of concept”...if they haven’t sold any...or enough...that’s where (most likely) the sharks “are out!” so how does this apply to us as artists? how can we progress on our art journey by using proof of concept?!
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Check out Nathan furrs book nail it then scale it. It’s all about this concept!